The daily lives of many have dramatically shifted in the wake of COVID-19, with citizens being urged to stay at home and practice social distancing. As a result, brands have shifted their fitness models to offer free quarantine-friendly workouts so fans can live stream in the comfort — and safety — of their homes.
Some notable examples include Power Yoga Canada, which offers multiple yoga sessions across the day for at-home practices. These live-streamed sessions can be found on Facebook and Instagram and offer a convenient way for consumers to try to regain some normalcy in their lives.
Another brand offering quarantine-friendly workouts is the inspirational group fitness class brand, City Shred. The company is hosting lasses online via IG LIVE from world-renowned trainers to get users to “stretch, flow, and shred.:
During these challenging times, brands that pivot their model to accommodate the new health measure will increase brand awareness and consumer loyalty.