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15 Body-Positive Campaigns – From Body-Positive Swimwear Brands to Gen Z Underwear Campaigns (TrendHunter.com)

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In recent years, the popularity of body-positive campaigns has exponentially grown and many brands, as well as artists and designers, have taken a stance through an inclusive marketing initiative or a boundary-pushing project. Some more progressive than others, these body-positive campaigns are predominantly geared toward Millennial and Gen Z crowds who have chosen to not abide by ideals but celebrate what is natural and beautiful.

Two of the more striking body-positive campaigns come from London. Daisy May Collingridge, a graduate from Central Saint Martins, has debuted a series of textile art that portray “overlapping layers of skin-like rolls.” On the other hand, Karoline Vitto from the Royal College of Art has designed an avant-garde body-positive fashion collections that is meant to accentuate bodily bulges and rolls.

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