Perfect Corp partnered with makeup brand Make Up For Ever to create the AI Smart Shade Finder to help customers find their ideal foundation shade. The tool mimics the try-on experience by leveraging artificial intelligence and deep learning to accurately detect a consumer’s skin tone and make a recommendation based on its findings. The AI Smart Shade Finder draws from over 200,000 learning samples across a wide variety of skin groups to offer a personalized experience.
After being matched to their best shade, users have the ability to experience a digital try-on to see the Make Up For Ever foundation shade range for themselves. The virtual experience promises to be especially appealing to customers who are familiar with traditional, in-store try-ons.