Many hold makeup to be a tool for self-expression and affordable cosmetic brands allow Millenials and Gen Z to experiment with different looks and bold aesthetics in a liberating manner. Folly Fire is a company that boasts various cost-effective products that emphasize edginess in cosmetics through the use of color and texture.
Folly Fire’s range of products is described as “dramatic.” Developed in prominent labs in Italy and France, the affordable cosmetic brand is PETA-certified and cruelty-free. The formulas are also absent of fragrances, parabens, and gluten.
Folly Fire calls attention to five “hero products” which include two creamy matte lipsticks–the Sunset Blvd and Full House–the Syncope Multi-Finish Eyeshadow Palette, the Fully Booked Powder Highlighter, and the Master Plan Powder Blush.
Image Credit: Folly Fire