The Lynx Africa Collection has been launched by the brand as its latest range of products that help to commemorate its 25th anniversary of creating personal care solutions for men. The product range includes the brand’s signature Body Spray as well as Body Wash and Anti-Perspirant Spray that all boasts a limited-edition profile. All of the products are emblazoned with a Snap code that shoppers can scan in order to enter a virtual reality version of a TV commercial for its ‘Hot Since ’95’ campaign.
Lynx Brand Lead Jamie Brooks spoke on the Lynx Africa Collection saying, “With its legendary status in the UK, Lynx Africa has been one of the nation’s favourite fragrances for two and a half decades. From teenage bedrooms and gym locker rooms to Christmas stockings, it’s been Hot Since ’95. Our campaign and limited-edition pack are all about celebrating the role Lynx Africa has played in British culture.”