Emerge is a new haircare brand that makes clean products for textured hair aimed at multicultural Gen Z women. Emerge’s affordable six-piece product range, available exclusively at Target, was created for “next-generation naturals” who want to express themselves authentically. The moisture-rich products are designed to define curls and fight frizz for long periods of time with formulas that contain ingredients like pequi oil and almond milk, plus other naturally derived and non-natural ingredients.
All products by Emerge, including the My Mane Bff Leave In-Conditioner, My Everything Butter Cream and the Back to Life Hair Mask are free from sulfates, parabens, phthalates, silicones, mineral oil, petrolatum or dyes.
As part of its commitment to empowering young women, Emerge created the Emerge Creative Collective, uniting women with diverse hair types, styles and creative passions.
Image Credit: Emerge