Contemporary streetwear brands have undertaken a collaborative approach to their business, often launching co-branded products that are not necessarily affiliated with the world of fashion directly, and a great example of this is the upcoming Palace x Winmau dartboard set release. These occasional drops have proven to be quite entertaining for the modern consumer who has come to eagerly embrace them.
Expected to hit stores on March 20th, the brands are already hyping the debut up and one of their marketing strategies includes an appearance of BBC announcer Bobby George who also happens to be a professional darts legend. The advertising effort for the Palace x Winmau dartboard set boasts George playing the sport, while also knocking back brews and hanging out with Palace team members.
Image Credit: Palace