Nike Basketball introduces its signature Zoom Rise and LeBrown Soldier 13 sneaker model in new iterations to celebrate the late Coach Kay Yow. She was a NC State women’s basketball coach and the sneakers are adorned in pink color palettes to honor her since her passing in 2009.
Since then, Nike has creates the Kay Yow Cancer Fund with the iconic pink ribbon graphic to raise awareness around the illness and raise funds for Yow’s organization. This time, the sneakers also feature dark purple alongside pink and white colors. The Zoom Rise is made from pink mesh materials at the upper with white accents and purple eyestays, tongue trimming, heel tabs, and tongue. The Soldier 13 is almost entirely pink with a laceless system.
Image Credit: Nike