PrettyLitter fills a niche in the market of functional kitty litters which are commonly technologically enhanced and often a bit pricy. The product is convenient and high-performing. Made from natural minerals, the ultra-premium option traps odor instantly and eliminates moisture, easing the chores affiliated with cat ownership. The product is offered as a monthly subscription that can be catered to consumer specifications.
Perhaps the biggest selling point of the functional kitty litter is that it actively monitors the health of the furry companion. The litter changes color to indicate whether the cat has a potential health issue. Blue suggests that the animal might have certain types of urinary tract infections. Orange signifies metabolic acidosis and kidney tubular acidosis, while red points to bladder inflammation, stones or urinary tract infection.
Image Credit: PrettyLitter