Brazilian beauty brand GE Beauty makes it easy for customers to tailor their haircare routines to their exact needs thanks to conditioner and shampoo boosters. There are four booster serums to choose from the brand and they offer benefits ranging from damage protection and oil control to hydration.
The brand’s best-selling Definition Booster features ingredients like flaxseed and chia to define the strands and provide protection against moisture. The super-concentrated formula is suitable for all hair types and it is not only plant-based but also free from preservatives.
The sustainably packaged products take the form of glass bottles that are 100% recyclable and made with a portion of PET PCR or recycled resin.