In celebration of its 250th anniversary, beloved fragrance brand Yardley London expanded its portfolio with the introduction of four new contemporary floral fragrances including ‘Bluebell & Sweat Pea,’ ‘Freesia & Bergamot,’ ‘Blossom & Peach,’ and ‘Poppy & Violet.’ These new scents draw inspiration from “the power of flowers” and were developed with esteem perfumers that incorporate current tastes in women’s fragrances.
Boasting a broad appeal, the contemporary floral fragrances feature olfactory notes that suit all palettes. Packaged in a sophisticated and elevate bottle, the new forward-facing fragrance bottles embrace a timeless elegance coupled with luxurious aesthetics. Customers can also get their hands on a bespoke, limited-edition tote for £4.99 that pays homage to the brand’s long history.
Image Credit: Yardley London, @yardeleylondonuk / Instagram