Consumers are demanding more transparency from the brands they know and love, promoting companies like Nudestix to launch its sustainability-focused Save-aTin recycling initiative, which is offering consumers the chance to give new life to old cosmetic containers.
NudeStix products arrive in metal tins, which ideally can be repurposed around one’s home. However, once 10-15 tins are collected, consumers can opt to mail the tins back to NudeStix, where the metal will be broken down and recycled into new product. While NudeStix’s choice to avoid single-use plastics with its metal tins is already a responsible choice, the ability to collect and recycle the materials takes the cosmetics brand’s sustainability efforts a step further.
Image credit: Nudestix