Fragrance Tech is a London Based startup company that is attempting to disrupt the industry. The company looks to use applied data science, in order to provide a gamified experience to consumers. Fragrance Tech is also currently engaged in talks with e-commerce retailers in the EU regarding a product trial.
The organization intends to launch a product before the end of the year. The Founder & CEO, Sophie Weston, spoke about the product launch, “Our flagship product is purpose built for fragrance e-commerce retailers. We’re determined to revolutionise the category, with a specific focus on modernising how consumers learn about, and most importantly buy fragrance online – it’s a hot topic for the fragrance industry.”
Sophie Weston also stated that integrating technology into the fragrance industry will help consumers navigate the market, especially with gifting and buying products online.
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