Many haircare products on the market are focused on one specific task that’s either related to styling or maintenance, which is something the Dark & Lovely Protective Styles collection will help to further streamline. The products are formulated with the consumer experience in mind to help them from beginning to end when it comes to styling and taking care of their locks. The haircare collection includes the Tension Tamer, Cleansing Water, Hair Refresher and Detangling Cream, which are all formulated to help handle the needs of consumers form day to night.
VP of Marketing at SoftSheen-Carson Kristen Blandon spoke on the new Dark & Lovely Protective Styles collection saying, “Everywhere I look, I see some of the fiercest women with these amazing protective styles. These styles are meant to protect our coils and tresses, and we know it doesn’t always feel that way. That’s why we designed carefully formulated solutions just for us, just for our needs. No matter what phase of the style you’re in or what style you’re wearing, we’ve got you.”