As businesses of all kinds are allowed to reopen, consumers can expect to encounter new in-store experiences that have been designed with safety in mind—including a “new normal shopping experience” from Suitsupply. Knowing that customers are driven to shop by either a desire to explore and discover or the need to carry out an errand, Suitsupply created a retail journey for the reopening of its physical stores.
Suitsupply will be implementing Safe Shopping Screens, which take the form of freestanding partitions that put a barrier between up-close interactions. To reduce the number of people in a store at a time, a new guided virtual experience is also being introduced to help customers pre-select items with the aid of a live styling expert when browsing online.
Image Credit: Suitsupply