To help consumers looking to revamp their hair during quarantine, premium British salon, Bleach London, recently hosted a digital ‘Hair Party’ where creative director Alex Brownsell invited top stylists — including Georgia May Jagger, Pixie Geldof, Nick Grimshaw, and Mesh Henry — to teach guide viewers step-by-step through the process of at-home hair dying jobs.
“Salons aren’t just about the service, they offer a social and creative space, and we don’t want to lose this sense of community while our salons are closed,” noted Alex Brownsell on the idea. “Inviting customers to a digital DIY salon, we hope to help them become more confident with at-home hair dye — and experimental with color!”
Image Credit: Bleach London
