Chanel Nº5’s new recycled glass flacon showcases that luxury beauty brands can incorporate green initiatives without sacrificing quality and brand identity. The launch is an extension of Chanel’s centennial celebration since the iconic scent first hit beauty shelves.
The perfume marks the first of the brand’s products to adopt eco-friendly packaging. Chanel partnered with Pochet du Courval to create the bottle. It retains incomparable purity, shine, and transparency while making a sustainable alternative. Pochet developed an industrial process to guarantee the transparency of the glass, which is typically only achievable with the raw material. Each detail was considered in depth. From color to shine, the team rigorously evaluated all elements to maintain brand standards. Chanel expects to package all its perfumes in recycled glass flacons by 2022.
Image Credit: Chanel