Purchasing a product in a beautifully designed bottle seems like an integral part of the personal fragrance experience but Floratropia is a start-up that’s challenging this notion by approaching perfume in a different way. The brand is not only committed to 100% natural and vegan perfume products but also eco-friendly solutions that deliver “more perfume, less packaging.” Notably, on the subject of all-natural perfumes, creator Karine Torrent says that, “We even had a lot of very negative feedback. There is this firmly anchored conviction that a beautiful perfume cannot be completely natural.”
Rather than packaging its product in luxurious bottles that will ultimately be thrown away, the brand creates flexible refill pouches and travel-sized sprays that can be replenished as needed.
Image Credit: Floratropia