Biossance is preparing to launch a new jelly-to-oil cleanser and it is designed to clear the skin of makeup, all the while leaving the skin feeling more hydrated and soothed than stripped. As ever, the product features the brand’s signature ingredient, squalane, which is naturally moisturizing and packed with powerful anti-inflammatory and anti-aging properties. The Squalane + Elderberry Jelly Cleanser’s transformative formula helps to provide feedback that the cleanser is working and it offers a clean and gentle alternative to over-drying, harsh cleansers. While fans of the Biossance brand will be familiar with many gel products, this cleanser introduces a new texture.
Facial cleansers with jelly-like textures are popular with consumers who desire products with cleansing and makeup-removing benefits but also a comforting, immensely hydrating and sensorial product experience.