In order to increase its appeal among a wider range of shoppers, Canadian value fashion retailer Ardene is expanding its offerings with the addition of an Ardene MAN apparel line.
Although best known for its apparel, accessories and footwear that are popular among teens and young women, the brand has decided to launch its very first menswear collection at the end of August 2020. Shoppers will be able to access the entire collection online, as well as at select retailers.
As the brand explains in a statement, “Although we have always been a value-fashion staple for young women, we felt there was a space to fill in the market when it came to menswear. With our history of making fashion accessible to all, we felt it was our responsibility to take this next step.”
Image Credit: Ardene