The new Dior collection for Spring/Summer 2021 is presented in an online-exclusive video. The strategy is tailored to reflect the turbulent times in which we are living. Forced to find a new mode of presentation given the COVID-19 pandemic and under the direction of Kim Jones, the haute couture brand launched a video conversation with collaborator Amoako Boafo. Boafo is a Ghanian artist whose work contradicts traditionally established masculine stereotypes by”reflecting on [the creative’s] upbringing and Black culture at large.”
The video that supplements the release of the new Dior collection reveals how Boafo became an artist and unpacks his unique finger-painting technique. Kim Jones also features in the sequence, explaining why he wanted to work with an artist of Boafo’s calibre and how the capsule came to be. Intermittently, the outfits of the Spring/Summer 2021 range are showcased.
Image Credit: YouTube @ChristianDior