In late 2018, MAC Cosmetics and beauty influencer Nyma Tang worked alongside one another to create an inclusive warm red lipstick shade that was considered to be suitable for all skin tones. By filling this niche in the market for cosmetics, the two collaborators have taken part in an emerging movement, wherein people with immense social media following are not just used as ways to market a product. Now, influencers like Tang are granted access to the stages of product development and design.
Beauty influencer Nyma Tang comes from South Sudan and has become popular through her YouTube series ‘The Darkest Shade.’ As a result, the limited edition lipstick she designed alongside MAC Cosmetics answers to racial inclusion in the world of skincare and cosmetics. The range has expanded since the initial launch.
Image Credit: MAC Cosmetics