Araceli Beauty is a new cosmetic brand founded by Mexican-American social media influencer and entrepreneur Araceli Ledesma. The founder was born in Jalisco, Mexico and raised in Southern California, and uses these experiences to bring “her heritage to the American market through her favorite medium and her passion: makeup.”
The brand fuses Araceli’s love of makeup with her roots to provide consumers wallet-friendly products including eyeshadow palettes, makeup brushes, eyeliners, fake lashes, and more. Each product was given a novelty, Mexican-inspired name, for example, ‘Mexico City,’ a set of premium faux mink lashes; the ‘Chiquita Blending Brush,’ a small precise makeup brush; and the ‘Azteca Eyes Palette,’ an eyeshadow palette that honors the Aztec heritage. All the products are cruelty-free and available to purchase online.
Image Credit: Araceli Beauty