In order to participate in the Peloton Quests experience, one needs to have downloaded the company’s fitness app and to keep an eye on Instagram. Ther brand announced that over the next four weeks, it will be dropping clues on a weekly basis about classes with hidden badges in its library of exercises. It is up to the user to decipher the clue and complete the class.
Peloton Quests presents a type of scavenger hunt that strengthens the social media engagement for the brand. Not only is it exciting for consumers, but it also allows them to gain a deeper understanding of what Peloton has to offer. Clues include cryptic messages such as ‘”Truth hurts” but you’ll feel “good as hell” after this artist series run, ride or flow from last summer.”