Home Fashion Multi-Purpose Makeup Sticks – Byredo’s Colour Stick Takes a Non-Traditional Approach to...

Multi-Purpose Makeup Sticks – Byredo’s Colour Stick Takes a Non-Traditional Approach to Makeup (TrendHunter.com)

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According to Byredo’s Founder and Creative Director Ben Gorham, makeup doesn’t have to be restrictive, in fact, it can be freeing, non-conventional and completely rid of any traditional rules — this is why he partnered with makeup artist Isamaya Ffrench to create the Colour Stick.

The Colour Stick was designed as a pigmented cosmetic product that can be used in a multitude of ways, encouraging the consumer to play around with different uses. It’s part of an idea known as the open beauty system, in which products are not made with a specific use or purpose in mind, instead they’re made to fit the needs of different consumers.

The Colour Stick arrives in 16 shades.

Image Credit: BOHMAN+SJÖSTRAND/JOSH WILKS/HUGO YANGÜELA/MARCUS OHLSSON/BYREDO MAKEUP

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