Better Natured is a new stylist-developed, naturally derived haircare brand that delivers clean formulas that are free from commonly avoided ingredients like silicones, parabens, mineral oil and more. The brand’s vegan-friendly formulas are made with a blend of three plant milks—Tahitian palm, orchid and coconut milk—which are combined with naturally derived ingredients and clean synthetics. To emphasize this, the brand’s bottles and tubes are clearly labeled to spell out the portion of natural ingredients included—in the case of the Damage Repair Conditioner, it’s 95% naturally derived and 5% “purely science.”
The premium brand offers a range of shampoos and conditioners for everyday care, as well as treatments and styling products to support ingredient-conscious consumers. Further appealing to naturally minded consumers, the products are packaged in post-consumer recycled PET plastic.
Image Credit: Better Natured