Juice Beauty, the California-based cosmetic brand dedicated to creating non-toxic, vegan, and sustainable beauty products, recently launched the new Phyto-Pigments Lash Defining Mascara.
Crafted using the brand’s patented plant-derived pigmentation formula instead of artificial dyes, the product uses crushed rose petals, argan shells, and purple carrot to achieve this deep shade of black, called Sonoma Nights. The color was inspired by the stunning, fall nights of the Sonoma County grape-growing region.
The new Juice Beauty Phyto-Pigments Lash Defining Mascara boasts nourishing organic shea butter and aloe that nourish lashes and create buildability without clumping. Plus, the mascara offers a tapered brush that helps lengthen and define lashes.
Consumers can shop the entire Phyto-Pigments range online and in select retailers.
Image Credit: Juice Beauty