Function of Beauty quickly became a favorite in the D2C beauty market for its highly personalized haircare. Now, the brand is taking its same commitment to personalization and applying it to skincare, with a new line of customizable products that are expertly tailored to suit each individual.
Like its haircare products, Function of Beauty’s skincare line invites consumers to take a brief quiz to outline what they need from their products. The questions range from fragrance preferences to skin types, ensuring the quiz achieves the most accurate results. After completing the quiz, consumers can see their personalized products, which include a serum, moisturizer and cleanser. The ingredients included will differ based on the answers of the quiz, offering each person something entirely unique to their needs.
Image Credit: Yeeun Kim/Hypebae