Fable & Mane is a new brand that’s introducing itself with the HoliRoots Ritual collection, an Ayurvedic haircare system that uses authentic Indian plant extracts, native herbs and spices. The shampoo, conditioner, hair mask and hair oil were inspired by the founders’ Indian roots and incorporate ingredients like tiger herb, coconut creme, turmeric, banana and mango seed butter. The vegan and cruelty-free high-performance formulas for all hair types are also luxuriously scented with notes of tiger orchid and Indian jasmine sambac.
As well as drawing inspiration from centuries-old beauty rituals and ingredients that have been revered for just as long, Fable & Mane also references fables. With its debut collection, Fable & Mane launched the Fable Fund, which helps to support wildlife charities that are devoted to protecting endangered big cats.
Image Credit: Fable & Mane