The Seventh Generation Beam is a customizable all-in-one sustainable oral care kit. Consumers can obtain the set through a subscription-based purchase. Every year in the United States, one billion plastic toothbrushes are thrown away, creating 50 million pounds of annual waste.
Seventh Generation aims to mitigate the amount of oral hygiene-related waste through its plant-based ingredients. The kits include toothpaste tablets, refillable floss, and a toothbrush, all of which are plastic-free and free from harsh chemicals. The concept of eco-friendly oral care products demands that we expand our understanding of what nourishes us without harming the planet. Thus far, biomaterials like tin, wood pulp, plant cellulose, grass, algae, and mushrooms are considered viable materials for the sets.
Image Credit: Beatrice Ma