A potent saffron extract was debuted late last year at SupplySide West 2019 in Las Vegas. Launched by Pharmactive Biotech Products for the US market, the innovation is all-natural, non-GMO, as well as halal and kosher-certified. It is believed that it has a three-year shelf life. The release is backed by several clinical studies that hold potent saffron extracts as capable to “improve mood in healthy individuals, relieve stress and occasional sadness, support relaxation, and help enhance sleep.” In its press release, Pharmactive Biotech Products also shares that Affron is the first potent saffron extract to be studied on adolescents.
As a water-soluble substance, Affron will be “readily applicable to food formats or supplements.” Its formula boasts “the lowest dosage threshold on the market — just 28mg per day — with proven bioavailability and rapid one-hour absorption.”
Image Credit: Pharmactive Biotech Products