Makeup is becoming more skincare-like by the day, as evidenced by products like Beautycounter Skin Twin, which is made with plumping hyaluronic acid. The weightless, natural-looking foundation was created to be immensely hydrating thanks to the inclusion of this hero skincare ingredient and promises to support the look of smoother and healthier skin each and every time it is applied.
The Beautycounter foundation is grouped into shade categories like fair, tan and deep, as well as numbered shades within each category to simplify the matching process. To help customers find their perfect foundation shade, Beautycounter recommends testing different shades along the jawline and by comparing the products side-by-side, “the one that disappears is your Skin Twin.”
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