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Stay-at-Home Newspaper Ads – The New Supreme Ad in the New York Times Encourages Social Distancing (TrendHunter.com)

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On Sunday, April 5th, there was a new Supreme ad that ran in the New York Times. The spot asked its audience to stay at home and practice social distancing during the COVID-19 pandemic. As the USA is currently the epicenter of the outbreak, emphasizing such content is crucial.

The new Supreme ad features “friends and family lounging at home in front of a massive Supreme box logo t-shirt.” This is not the first time the brand–considered to be a staple in contemporary streetwear–has launched a print ad in a newspaper. While its dedication to persist with this mode of traditional marketing is interesting, its April 5th spot is hypothesized to be a teaser for an upcoming relief t-shirt.

Image Credit: Instagram/ Michael Dupouy

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