On Sunday, April 5th, there was a new Supreme ad that ran in the New York Times. The spot asked its audience to stay at home and practice social distancing during the COVID-19 pandemic. As the USA is currently the epicenter of the outbreak, emphasizing such content is crucial.
The new Supreme ad features “friends and family lounging at home in front of a massive Supreme box logo t-shirt.” This is not the first time the brand–considered to be a staple in contemporary streetwear–has launched a print ad in a newspaper. While its dedication to persist with this mode of traditional marketing is interesting, its April 5th spot is hypothesized to be a teaser for an upcoming relief t-shirt.
Image Credit: Instagram/ Michael Dupouy