The new Esprit branding relies on “an out-of-the-box color palette,” a new typeface, and a refurbished stenciled logo. In addition, the project also boasts the company’s “first-ever monogram,” signifying a major development for the clothing label which is loved and trusted by many consumers.
The incredibly playful Esprit branding initiative is overhauled by Natasha Jen—who is a partner of design consultancy Pentagram. In her task, she embraced hyper-minimalist connotations and combined them with stark chromatic accents. This approach facilitates not only a striking juxtaposition that captures attention but a subtly elegant demeanor, as well.
The words used to describe the new Esprit branding are “joyful,” “effortless,” and “authentic,” surely building on the whimsicality of the afforadble fashion label.
Image Credit: Pentagram