Hawaii is making a push for ocean-friendly sunscreen and it’s setting a precedent as the first state in the US to ban the sale of sunscreen containing the coral-harming chemicals oxybenzone and octinoxate. The new law for reef-safe sunscreen goes into effect January 1, 2021 and many people are already making the switch to cleaner alternatives.
To promote its new ocean-safe sunscreen products, Shiseido is teaming up with the World Surf League’s Sage Erickson and Lakey Peterson. With the new invisible Ultimate Sun Protector Lotion SPF 50+ and the and Cream SPF 50+, Shiseido says that the products form a lightweight, moisturizing and protective veil that actually “becomes stronger when exposed to heat, water and sweat,”
Image Credit: Shiseido