This list of top 100 cosmetic trends in July show the versatility and creativity of makeup, as listen examples take cues from a wide range of industries. From unisex grooming brands to in-game makeup collaborations, this list is sure to inspire the makeup wearer to express themselves.
The SIMS 4 formed a unique partnership with MAC Cosmetics, in which avatars can now wear the brand’s makeup in the game. The makeup styles range from bold and unconventional to subtle and day-to-day, inspiring users to test out different looks. Meanwhile, Bic launched a new unisex grooming brand called Us. that’s offering consumers the essentials, without the markups or gendered gimmicks. The gender neutral brand was created to appeal to Millennials and Gen Z.