Actress Hunter Schafer stars in the latest Shiseido campaign, officially marking her place as the brand’s latest ambassador. The partnership between the two make perfect sense after Schafer’s defining role in the HBO series ‘Euphoria’, in which she wears makeup that’s both expressive and telling of her character. The photo-based ads kick off the makeup company’s Spring/Summer 2021 lineup, which feature softer palettes with sunny hues.
When speaking on her new role with the brand, Schafer stated, “From what I’ve seen, Shiseido has such a unique, exciting take on what it means to play with makeup…ever since joining the partnership and getting to play with the products more, I feel like my experience and comfort with makeup has evolved in its own way,”
Image Credit: Shiseido