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User-Friendly Beauty Brands – Guide Beauty Created a New Approach for Applying Makeup (TrendHunter.com)

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Makeup artist Terri Bryant was diagnosed with Parkinson’s Disease and this eventually lead to the creation of Guide Beauty, a new beauty brand that reimagines makeup to make it more accessible to all. Although Bryant faced the idea of losing the ability to apply makeup due to tremors and other symptoms of the nervous system disorder, she said, “It wasn’t just my livelihood, but it was my creative outlet and the way that I’ve connected with women and men over the years. I didn’t want to let it go.”

Guide Beauty completely reengineers familiar beauty tools with the Lash Wrap, Brow Moment and Guide Eyeliner Duo, which are all paired with formulas that are vegan and cruelty-free.

Image Credit: Guide Beauty

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