Home Fashion Virtual Video Game Photoshoots – Valentino’s Photoshoot Features Designer Animal Crossing Outfits...

Virtual Video Game Photoshoots – Valentino’s Photoshoot Features Designer Animal Crossing Outfits (TrendHunter.com)

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Brands are engaging with the Millennial and Gen Z players of Animal Crossing: New Horizons with a variety of in-game events and downloads, including free the Animal Crossing outfits designed by Valentino. At a time when photoshoots can’t be carried out as usual with models, stylists, photographers and others on the creative team, brands are creating virtual experiences that can be appreciated in a different way.

Valentino collaborated on a series of animated outfits for male and female avatars within the game that can be downloaded using a code and added to the new Animal Crossing game with the in-game Able Sisters’ store. With venues of all sorts closed and people lacking occasions that call for getting dressed up, designer brands are offering alternative ways to outfit people via their in-game avatars.

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