Sportswear brand ASICS unveils a campaign series for its special Her Heritage collection that is designed with an empowering message. It is inspired by long generations of strong women who push their boundaries and test their own limits. A commercial campaign shines a spotlight on Kristen Kish, a culinary expert.
She explains her Korean roots, her experiences growing up, and how her upbringing has shaped who she is today, especially in the kitchen. Kish is now a successful cookbook author, a television host, and an accomplished chef. In the commercial, she celebrates her mother’s support and shaping the way that she is able to express herself through food and creating masterpieces in the culinary world.
Image Credit: ASICS